Our Story at Fitzroy North Eye Centre

Welcome to Fitzroy North Eye Centre, where our story is one of clear vision and unwavering commitment to being leaders in behavioural optometry. Established with a passion for fostering optimal eye health and visual performance, our journey began with a simple yet profound vision – to provide life changing visual solutions.

Founded by Sally Doyle, some twenty thousand patients ago, we have grown into a thriving and happy environment in which we are all passionate about vision care. Whether you're seeking routine eye care, exploring fashionable eyewear options, or addressing specific eye health concerns, our team are here to guide you on your journey to optimal eye wellness and visual performance for learning, working, and playing.

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Our Values

Our Vision

We provide life changing visual solutions

Our Mission

Our team is dedicated to:

• An endless journey of education
• The continuous investment in the latest technologies and techniques
• Never compromising time
• Providing memorable customised experiences

Our Core Values

Excellence In All Aspects of Work

• Ensure we have a conscientious high-performance culture
• Act with integrity
• Always focus on the detail
• Exceed expectations by going the extra mile
• Have confidence and pride in everything we do

Supportive Relationships

• Collaboration will be a cornerstone of our approach to working together
• Aim to be the best version of ourselves at work
• Be transparent and trust each other to make the right decision
• Ensure that everyone is listened to, understood, and valued
• Maintain regular and clear communication

Personal and Professional Growth

• Always look and act professionally
• Everyone will be afforded the opportunity to develop professionally
• Support each other, recognising the opportunity for further learning
• Be passionate about everything we do
• Recognise that growth is also a function of appropriate work life balance

Fun

• Commit to having fun, conscious of our professional responsibilities
• Celebrate team and individual success
• Always display a positive energy and engage in playful banter
• Make time for extra-curricular activities

Our Promise

We treat people equally, with fairness, courtesy, respect, and good faith
We respect your rights, dignity, and autonomy
We practice with conscience and integrity
We pursue knowledge and invest in regular staff training in order to practice with the highest standard of professional competence
We respect the confidence of the information received in the course of the professional consultation
We only disclose information where you consent, or the law requires
We ensure you always receive referrals when required
We inform you of the costs of any treatment and appliances